Location: London, UK
Date: 2011
Client: TRFC
Status: Concept Design
Size: 600 sqm
Credits: ACME Team (Sarah Bolliger, Julia Cano, Friedrich Ludewig, Roberta Pari, Andreas Reeg, Bernard Zammit)
The Real Fight Club is located in the basement of a newly renovated office block in the heart of Shoreditch in East London. The 600sqm gym is planned as flagship gym for the The Real Fight Club franchise. An installation of supended punching bags form the entrance that brings the user into the mani boxing space. A clean space defined by intense colors and reflective mirrored surfaces. The changing rooms are defined by a series of boxing champions printed into the mirrored doors of the lockers. The design plays with traditional boxing elements: punching bags, mirrors, memorabilia to create a contemporary sophisticated space, providing a unique training experience, that flows from the entrance and through the entire space turning The Real Fight Club into a complete boxing experience.